Elevator Pitch for Synthesis Fit
Elevator speech for Synthesis Fit, a fitness app helping people train smarter, track progress, and stay motivated.
Graduate Work
Graduate work from my time at Full Sail University, where I explored the intersection of business innovation, design, and creative leadership.
Pitch, Please.
How to Sell Yourself Before the Doors Open
Functions of Management: Four or Five?
A quick dive into whether businesses should stick with four or five
Inspiration from Tony Fadell
"Either you’re growing or you’re done. There is no stasis" - Tony Fadell
So Simple, It's Hard
Sharing my take on startup advice, why meetings aren’t always it, and what matters when you're an entrepreneur starting on a new venture.
The State of the American Workplace
A look at why outdated office setups kill creativity and how modern, flexible workspaces are changing the game.
The Lean Startup
A concise overview of the Lean Startup methodology, detailing its vision-steer-accelerate framework, MVP ethos, and iterative build-measure-learn loop as a faster, cheaper alternative to traditional business planning for validating and evolving entrepreneurial ideas.
The Real Cost of Reach
Reaching the right users takes more than luck. This post breaks down thoughts on how to attract, win over, and retain customers who come back for more.
From Clowns to Class: How Cirque du Soleil Flipped the Circus Business Model
What happens when you ditch the elephants and add elegance? Cirque du Soleil reimagined the circus and built a billion-dollar brand in the process.
Free vs. Open: What Fitness Apps and Fortune 500s Teach Us About Business Models
Ever wonder how free apps like Strava make money or why Apple charges developers to play? This breakdown of free and open business models illustrates how companies, ranging from garage startups to corporate giants, monetize, engage, and plan for the long term.
Build & Shout: Why Great Products Don't Sell Themselves
Even the best ideas need a spotlight, because in business, silence isn’t golden; it’s invisible.
Lessons in Tenacity: Insights from Sandra Krassa’s Entrepreneurial Journey
Tenacity, pivots, and owning your weak spots. Sandra Krassa’s interview with Dr. Paul Kegel hit all the entrepreneurial truths I needed to hear.