Build & Shout: Why Great Products Don't Sell Themselves
Even the best ideas need a spotlight, because in business, silence isn’t golden; it’s invisible.
"If a man can write a better book, preach a better sermon, or make a better mousetrap, than his neighbor, though he build his house in the woods, the world will make a beaten path to his door."
Fact or Fiction?
I would love to believe people will sniff out a great product and start paving their way to you. However, I think this is fiction. Having a great product but doing nothing else about it will get you nowhere. I will caveat it with the fact that if people begin to learn about your great product due to publicity, advertising, or word of mouth, then that is a different story. At that point, the momentum will speak for itself. But to suggest that people have an intuition to go to X location because they have the best product due to a hunch is outlandish to me...
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