From Clowns to Class: How Cirque du Soleil Flipped the Circus Business Model

What happens when you ditch the elephants and add elegance? Cirque du Soleil reimagined the circus and built a billion-dollar brand in the process.

Free vs. Open: What Fitness Apps and Fortune 500s Teach Us About Business Models

Ever wonder how free apps like Strava make money or why Apple charges developers to play? This breakdown of free and open business models illustrates how companies, ranging from garage startups to corporate giants, monetize, engage, and plan for the long term.

Build & Shout: Why Great Products Don't Sell Themselves

Even the best ideas need a spotlight, because in business, silence isn’t golden; it’s invisible.

The Jensen Chronicles, Edition 2

Edition 2 | August - October 2024

Lessons in Tenacity: Insights from Sandra Krassa’s Entrepreneurial Journey

Tenacity, pivots, and owning your weak spots. Sandra Krassa’s interview with Dr. Paul Kegel hit all the entrepreneurial truths I needed to hear.

Figma Dev Mode, A Product Review

Figma’s Dev Mode promises to make design handoff a breeze, but does it really deliver?

Zappos!

This deep dive into Zappos shows how a frustrating trip to the mall turned into a billion-dollar brand built on legendary customer service and a whole lot of heart.

Creativity & Innovation Reflection, Week Three

This week I dove into design thinking and came away inspired—emotional user experiences, smart product decisions, and strong marketing all clicked for me as I started mapping out how to apply it to my own business journey.

Creativity & Innovation Reflection, Week Two

This week brought a big shift—I took a step back, reconnected with my "why," and decided to pivot my business focus from a fitness app to pursuing a micro-roastery, something that aligns more deeply with my values and long-term goals.

Rise of the Creative Entrepreneur (Part Two)

This week I took in a lot from The Rise of the Creative Entrepreneur—especially how embracing responsibility, tuning out the noise, and just putting in the reps can really shape how I grow as both a creator and entrepreneur.

Rise of the Creative Entrepreneur (Part One)

After watching Full Sail's Sixth Annual Hall Of Fame recording, this is my video summary of my key take-aways.

Creativity & Innovation Reflection, Week One

Reflecting on my first week in the course Creativity and Innovation at Full Sail University. This reflection focuses on the activities associated with the course and the knowledge I gained.