From Clowns to Class: How Cirque du Soleil Flipped the Circus Business Model
What happens when you ditch the elephants and add elegance? Cirque du Soleil reimagined the circus and built a billion-dollar brand in the process.
Business Model Analysis: Cirque du Soleil
Cirque du Soleil is a unique and exhilarating experience. Even though they are in the entertainment field, like the circus, it is built with an entirely different focus. Guy Laliberte had a vision to develop a new type of circus model. After partnering with other buskers, they performed at the Los Angeles Art Festival in 1987, where it immediately became a hit. Cirque du Soleil is a prime example of what happens when two red oceans are combined to create a new blue ocean (Becker, 2018, p. 39). Their business model has proven to be disruptive and successful...
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