Lessons in Tenacity: Insights from Sandra Krassa’s Entrepreneurial Journey

While watching the Sandra Krassa interview with Dr. Paul Kegel, three points stood out: have tenacity, follow the journey, and know your weaknesses. Let’s dive into those points. To start, having tenacity. Tenacity means the ability to grip something firmly; grip—persistence, pertinacity, determination, and perseverance (Google x Dictionary Box). When someone has tenacity or is tenacious, they will do whatever is required to accomplish a goal. I enjoyed Sandra’s points about having the tenacity to push through hard times, trusting your gut, and moving forward when you see the opportunity or shifting when needed.

Next, following the journey. I have heard Dr. Paul talk about this a lot, as have countless other entrepreneurs. However, I always enjoy what people have to say; the theme is always the same, but the delivery and thoughts are always unique. Sandra talked about one of her tourism businesses in Nepal and how something she was not focused on ended up being her cash cow for that business. That might have never happened if she had not followed that journey and been flexible or open to different options. Finally, knowing your weakness. Sandra shared about one of her weaknesses, which was money. She discussed how she would have taken time to understand the power of money and investing if she could go back. It took her roughly 20 years to understand and apply the benefits of having the big picture in mind for her businesses and how understanding money helps you go further.

This short but sweet interview was packed with great and insightful information. I gained excellent insight into the power of having tenacity, following the journey, and knowing your weaknesses. Moving forward, I will be applying these insights to my entrepreneurial journey. I will keep my eyes and ears open to opportunities and remind myself during the hard times that this is only a moment. Trusting my gut and having perseverance will help me through those moments. This overlaps so well with continuing to follow the journey; much like Dr. Paul’s example, you started with furniture, ended up ditching the furniture, and focused on design involving furniture. Those things would never happen unless you were open to pivoting with the opportunity. I aspire always to stay aware and flexible with opportunities that come my way. Finally, when it comes to knowing my weaknesses, I am a very self-aware person; I have several weaknesses that I have dialed into during this degree program. I would say the one I work on the most frequently is not being too hard on myself. I don’t need to be perfect in my execution, but when I miss simple and obvious things, I get upset at myself. I remind myself to keep trying and pushing forward, and it’s all part of learning and growing.

References

Huberman, A. (2023, January 18). Dr. Andy Galpin: How to Assess & Improve All Aspects of Your Fitness. Huberman Lab Guest Series. Retrieved from YouTube at https://youtu.be/zEYE-vcVKy8?si=xl3Ea-fBeAISIUCJ

Faizullabhoy, M. & Wani, G. (2024, July). Fitness App Market. Global Market Insights. https://www.gminsights.com/industry-analysis/fitness-app-market

Wexer Blog. (2024, January 11). 2024 Fitness Industry Trends Driving Growth. Wexer. https://wexer.com/blog/2024-fitness-industry-trends-driving-growth/

Google. (n.d.). Dictionary Boxes on Google. Google. https://www.google.com/search?q=definition+of+tenacity&oq=definition+of+tenac&gs_lcrp=EgZjaHJvbWUqBwgAEAAYgAQyBwgAEAAYgAQyBwgBEAAYgAQyBggCEEUYOTIJCAMQABgKGIAEMgcIBBAAGIAEMgkIBRAAGAoYgAQyBwgGEAAYgAQyBwgHEAAYgAQyCQgIEAAYChiABDIJCAkQABgKGIAE0gEINDEwMWowajeoAgCwAgA&sourceid=chrome&ie=UTF-8